Available in early access
Built on 25+ years of marketing, technology and business experience.
Example content created through Awareness Marketing
01
THE PROBLEM
Decide what to write, research it, write it, create the imagery, turn it into social posts, load it into your CMS, schedule it, then work out whether any of it did anything.
When every step happens in a different place, content gets postponed, turns inconsistent, or goes out with nobody measuring it.
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Content keeps getting pushed to next week.
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Research, writing, imagery, publishing and reporting all live in different tools.
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Every handover between systems is another chance for the week to stall.
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Nobody is sure what to create next or whether the last piece worked.
One content marketing process. Too many places to run it.
02
One Connected Workflow
Bring the Whole Content Workflow Together.
01
RESEARCH
→
02
CREATE
→
03
PUBLISH
→
04
MEASURE
01 · RESEARCH & WRITE
We Research Your Market, Then Write the Articles.
Awareness Marketing starts by learning your business. It crawls your website, builds a profile of what you do and how you write, and researches keywords using real Google UK search data. Each week it finds the topics worth publishing and writes complete articles grounded against the live search results, with a structured brief, an editorial pre-flight check and two quality scores behind every piece.
02 · CREATE THE POSTS
Every Article Becomes a Week of Social Posts.
Ranking on Google is only half of being found; your customers also scroll LinkedIn, Instagram, Facebook and X. So every article arrives with post copy written to each network’s own conventions and branded imagery sized for each platform. If your customers live on social rather than search, choose Social content as your focus and we plan a balanced week of original posts, using your own product and team photos from your media library. Connect your accounts to schedule the posts, or copy them straight into your own workflow.
03 · PUBLISH & SCHEDULE
Published for You, on a Steady Cadence.
Articles publish straight to WordPress, Webflow or Framer with imagery, metadata and structured data in place, or export as HTML and Markdown for any other platform. Scheduling spreads the week’s content across sensible publishing slots, one piece a day, so a steady cadence happens without you managing a calendar.
04 · MONITOR RESULTS
See What Your Content Is Actually Doing.
Weekly Google UK rank tracking shows where every targeted keyword stands, and connecting Google Search Console brings your real clicks and impressions into the dashboard. What you learn feeds the next recommendations: refresh a declining article in one click, target striking-distance keywords, and see what last week earned beside what this week does about it.
WHO IT’S FOR
Built for Founders, Marketers and Lean Teams Who Need Good Content to Keep Shipping, Without Building a Content Operation to Do It.
WHO’S BUILDING IT
From the People Building It.
Awareness Marketing is built by Tom Mason and Andrew Mason. Tom founded AwarenessAI and works hands-on across digital marketing, AI visibility and content operations. Andrew has spent more than 25 years building and scaling technology and cybersecurity businesses, including DarkInvader and RandomStorm. It exists because running one company’s content across six tools was absurd, and fixing that properly meant building the place where it all happens.
Publishes to WordPress, Webflow and Framer, with Google Search Console connected for real performance data.
WHY WE BELIEVE IN CONSISTENT CONTENT
What does consistent content publishing actually produce?
Before Awareness Marketing existed, co-founder Andrew Mason’s cybersecurity business DarkInvader spent 12 months publishing content consistently the manual way. This is how the site performed across Google Search in that period. These figures predate the platform; they are the reason it was built.
230K
Google Search impressions
4K
Google Search clicks
3.18K
Google AI impressions
Since 18 May 2026
DarkInvader • 12 months ending 1 September 2026 • Data from Google Search Console
FAQ
What is Awareness Marketing?
Awareness Marketing is one place to run your content marketing: plan what to create, produce blogs and social posts in your voice, publish them to your website and channels, and measure what works. Much of it runs automatically each week, and you step in whenever you want more control.
Who is it for?
Is this just an AI writing tool?
Can I review content before it goes live?
How is performance measured?
Which websites can it publish to?
Spend Less Time Managing Your Content Marketing.
Planning, creation, publishing and measurement: one subscription, one place. Start with a free snapshot of what we’d create for your website.
Free. We read your website and create a personalised article, social posts and imagery.